Corporate Communications
Wild American Shrimp
The most downloaded video on FoodNetwork.com in 2004, "Changing Tides" shared the shrimpers' story to engage support from Food Lovers for Wild American Shrimp. The video was also the primary tool for educating government leaders and major news media. Part of a campaign that raised the price of Wild American Shrimp 150%, taking it from a commodity to a premium products and helping to save the U.S. Shrimping Industry. (Filmed in standard def.)