smart video strategy delivers ROI
Spyhop is in the business of building engagement for your brand. Video Content is the tool we use. Our real strength is knowing how to leverage video effectively —strategically and creatively—across multiple media, digital and social platforms, to deliver results for your brand.
"So, Why Video?"
Even Forbes.com is sharing stories about how humans are hardwired to respond to video. There is science behind this art of storytelling! Spyhop draws on insights about our natural connection to faces, voices, emotions, and movement, as we create stories that entertain, inform, and engage people with your brand. As Cisco's theoretical physicist Dr. Michio Kaku explains: "The power of video is the power of the mind itself."
The State of Online Video
Leading business sources (Forbes, BusinessWeek, Forrester, Cisco, etc.) provide insight on how you can harness the power of video and branded content to help grow your brand. Contact Mari Carswell to arrange a presentation specific to your industry.
Branded Content Drives Engagement
“Branded content has the ability to create brand differentiating by bridging the gap between TV’s emotive power and digital media’s efficient reach.”
Forrester (via Forbes.com) defines branded content as content that is developed or curated by a brand to provide added consumer value such as entertainment or education. It is designed to build brand consideration and affinity, not sell a product or service. Done well, it can build trust in a brand. We've developed content strategy ranging from celebrity doctors sharing health information, to film noir style webisodes. Call us to see what ideas we come up with for your brand!
Forrester (via Forbes.com) defines branded content as content that is developed or curated by a brand to provide added consumer value such as entertainment or education. It is designed to build brand consideration and affinity, not sell a product or service. Done well, it can build trust in a brand. We've developed content strategy ranging from celebrity doctors sharing health information, to film noir style webisodes. Call us to see what ideas we come up with for your brand!
Launch A Branded News Channel
Using new technology, we are rolling out an affordable model for launching your own branded, online news channel online. Take charge of your own news distribution to share your brand story or messaging! It's a great to way educate people, demonstrate industry leadership, and create critical mass in the digital realm. Feed your stories globally (or locally) to media and stakeholders. Leverage news video to support public relations, online media, industry resources, social media, and search engine optimization.
VNR's Supercharge PR
According to PR Newswire, video increases visibility of a news release up to 10 times that of a text-only release. This reflects the thirst online news sites have for good video news content. Professionally produced VNR's are also seeing more play by broadcasters due to reduced staff and budgets. One Spyhop client put this demand for news video in perspective: "Have you ever tried to read news on a mobile phone? It's much easier to watch a video."
Spyhop Productions is a full service, HD video production company based in Savannah, Georgia. Our focus is on sharing stories that originate in the Southeast region through great video content.